Biggest TikTok Trends of 2023

It’s no news that social media has become a major part of our everyday lives. While content on the internet lasts a lifetime, trends keep us rather focused on a few at a time. The beauty of trends is that they keep us in the loop and sync with up-to-date events.

TikTok is a trendy platform, mostly dominated by Gen-Zs, and one industry that stays prevalent in its space is the beauty industry. While most of its trendy topics get replaced by new ones, others survive for years. Let’s explore the biggest TikTok beauty trends that we will find in 2023.

1. Animal-inspired Hairstyles

Surprisingly, but not so surprisingly, animal-inspired haircuts will take a lead on TikTok in 2023. Sounds weird? Celebrities and stylists have picked lots of hairstyle ideas from animals like butterflies, jellyfish, octopus, and the like. And yes, searches for these styles have spiked by over 17000%.

The butterfly cut, as worn by Matilda Djerf, has a voluminous look and bounces often to give off the feel of an actual butterfly wing movement. The Octopus, as seen on Billie Eilish, has long and feather-like layers, seeming like actual octopus arms and legs. While this particular style is ecstatic, it is important to inject that it requires amazingly low maintenance. Little wonder why it is a highly sought-after TikTok beauty trend in 2023.

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@matildadjerf ♬ original sound – Matilda Djerf

2. “Glazed Donut” Nails

If you’re still in love with the 90s, you’re not outdated. American model and celebrity, Hailey Bieber, has played a significant role in bringing this glazed donut nail style to life, light, and trend. For her, it’s all about the glow. According to an interview with BAZAAR, Hailey loves the glossy look she gets with the glazed donut.

Aside from Bieber’s popularity push, the glazed nails make a great fit when styled with an opaque color. They also pop beautifullywhen paired with bold sheer colors. So you can always enjoy them and stay trendy all year long.

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@yodeebs glazed donut nails 🍩✨ @Hailey Bieber @zolaganzorigt #haileybieber #haileybiebernails #glazeddonutnails #chromenails #gelx #gelxnails #diynails ♬ I Wanted to Leave – SYML

3. Aesthetic Coquette Makeup Fashion

When you think of the coquette makeup fashion, you think of feminine power, confidence, and elegance. Over the decades, women have increasingly grown in their individual and a communal showcase of power over social media, particularly TikTok.

The aesthetic coquette makeup became a trend on TikTok in 2022 with world-class celebrities like Anya Taylor-Joy and Cindy Kimberly taking the front line. Styling this makeup gives you subtle natural shades of pink, lips with a seductive blur, and lashes with a delicate, feathery appearance. Definitely a style that promotes the feminine panache, and a beauty trend that will dominate the TikTok space in 2023.

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@coqxette Xoxo Gossip Girl ❄️ #foryoupage #foryou #coquette #lanadelrey #coquetteaesthetic #aesthetic #lanadelreyaesthetic #pinkchristmas ♬ original sound – 𝑵𝑨𝑻𝑪𝑺𝑳𝑼𝑽𝑹❦

4. Bronze Glow Skins

If bronzed skin beauty was some invading alien, we would all be helplessly adorned with bronze glowing skins. Literally, bronze glow skins are fast becoming one of the biggest TikTok beauty trends in 2023. During an interview, celebrity makeup artist Allison Kaye stated that she would still love to see more styles that promote natural beauty on TikTok in 2023. Everyone is gradually returning to showcasing their natural looks and the bronze glow just promotes that effortlessly.

In 2022, 22-year-old college senior and TikTok celebrity, Alix Earlie, clamped on this natural beauty makeup style and spiked up its popularity even more. Allison Kaye once remarked in an interview that Alix is one of the next big things on TikTok. She further noted that Alix loves to include bronze glowy drops in her makeup routines. This is still the era of natural beauty– don’t expect this trend to fade soon.

5. Bold Dark Colored Lip Liners

Gothic is the new trend. Quickly, think of Wednesday and Morticia from the Wednesday series. Artists and designers are seeing the growing beauty in dark-colored liners for the lips. Many TikTok content creators have picked a huge inspiration from the Wednesday series, and are recreating in amazing ways. Somehow, most of their creations often portray a “90’s rockstar look.”

Marina Mansour of Kyra confessed that she prefers the Smoked Purple color– a moderate and warm dark purple lipstick laced with matte. In Tobi Henney’s words, “Dark femininity will be a major trend in 2023.”

6. Skinimalism

Lightweight makeup is the new deal. Everyone wants glowy but breathable and natural skin. Skinimalism is an ideology and style that shows that you can have the lightest makeup combination on your skin and glow evenly. This trend began in 2022 and has remained a top choice for models, artists, and celebrities. The central idea is to apply less pressure on the skin and consume less beauty content.

This makeup style also benefits TikTok and Youtube beauty audiences so they don’t have to spend so much time watching or mastering a skin routine. Yes, it also makes the ingredients more accessible. In 2023, less will be more.